The main aim of the Prix CIRCOM is to set a benchmark standard of excellence to which all producers, all directors and all stations can and should aspire. As such, it seeks to raise the general level of programming for viewers.
 
The Prix seeks to recognise skills of programme makers and to encourage best practice among practitioners.
It also attracts public attention to the success of regional production and broadcasting, making clear the contribution of the regions to quality service.
 
Finaly, by careful selection and framing of categories, the Prix encourages regional stations to be alert to changes in the viewing and production market in new skills and new ways of distributing video to ensure a modern and self-sustaining regional TV industry.