ukraine merger taskforceThe European Broadcasting Union (EBU) partnership programme has created a taskforce to help Ukraine manage the merger of state national TV and radio companies into a single public service broadcaster.

Supported by the Council of Europe, senior EBU consultant Boris Bergant, former Vice-President of the EBU and individual member of CR's European Board, and David Lewis, Head of Member Relations, addressed a workshop in Kyiv at the invitation of Zurab Alasania, Director General of National Television of Ukraine (NTU).

The workshop drew about 20 key staff from NTU, the national radio company NRCU, the national state and radio company Kultura and the UkrTeleFilm Studio which are due to be merged with 25 regional state broadcasters as the Public Service Broadcaster of Ukraine (PSBU) by 1 January 2015 following adoption of a new media law in April.

Mr Bergant set out the essential steps in developing a strategic plan for the new broadcaster. These included the definition of a vision and mission, strategic goals, programme and functional strategies, and internal organization. Mr Lewis made a presentation on the EBU and core public service values.

 

More details on EBU website >>