2-day online conference
7th and 8th December 2020

CIRCOM Regional is pleased to announce its participation at the conference EuropCom 2020: Time for Communica[c]tion on the 7th and 8th December organised by the European Committee of the Regions. This 2-day conference is fully online and will look at the opportunities and challenges in communication around three key themes: Citizens, Green and Digital.

CIRCOM Regional has proposed to deliver one of the Workshops on the Tuesday 8th of December hosted by CIRCOM Trainer Guillaume Kuster from 9:15 am to 12.15am CET // 8:15am to 11.15am GMT.
This workshop that will focus on ​reaching audiences and entertaining conversations with them about climate action and citizen engagement. The workshop will share techniques on:

• how to find your target audience online
• how to find the right format to reach to them
• identify conversation topics
• how to engage your audience with your content and keep the conversation going
• how to create a feedback loop with the audience to create more formats

These topics of citizen engagement and climate action are infamously difficult to work on as they are very broad and complex. Even if most citizen should feel concerned about them, content producers have to find specific ways to address small audience groups or communities with stories close to their preoccupations.

The workshop will focus on briefly laying out the issues brought by the recent revolution in content distribution due to social media ("thought bubbles", one-to- one distribution, community reinforcement, difficulty to impose the truth and facts... especially since the COVID-19 outbreak) and will mainly consist of rapid task-oriented group brainstorming sessions to answer a series of questions in order to prototype a communication product.

The outcome of the workshop will be a series of prototypes produced by the participants. They will also have access to a set of tools and techniques to accomplish their goals, both in terms of research and production.

 

APPLICATION FORM
There are 15 available places. The deadline for registration is Thursday 3rd December.
A link to join the workshop on Zoom will be sent on time to the participants by EuroPCom.